Custom Strategy

Our custom option allows you to completely customize your own strategy. Tell us exactly who you'd like to compete against and how you want to be repriced, here are the settings below.




Competition Type (Amazon Only Setting)

Choose what type of Amazon offer to compete against. 

Here is a breakdown of how competition is selected based on the type you choose:

  • All - Selects the lowest overall offer.
  • Only FBA - Selects the lowest FBA (Fulfilled By Amazon) offer.
  • Only MFN - Selects the lowest MFN (Merchant Fulfilled Network) offer.
  • FBA then MFN - Selects the lowest FBA offer first. If there are no competing FBA offers, the lowest MFN offer is selected. 
  • Buy Box - Only the current Buy Box offer is selected. 
  • FBA then Buy Box - Selects the lowest FBA offer first. If there are no competing FBA offers, the Buy Box owner is selected. 

 

Important: All exclusion settings are ignored when setting your competition type to "Buy Box" or "FBA then Buy Box" (when there are no FBA offers).




Pricing Rules

Setting your General pricing rule allows you to specify the percentage or amount that you want us to Beat your current competition by.The can be used for any competition type and can be set by dollar amount or percentage:

    • Price Below: Puts your price lower than your competition. 
    • Price Above: Puts your price higher than your competition. 
    • Match Price: Matches your price with your competition.

 

FBA Pricing Rule

This setting allows you to set a separate pricing value specifically for FBA competition, which can be set in a percentage or dollar amount. If you decide to use this rule, the General pricing will be used for your MFN competition only.

 

Amazon Pricing Rule

If Amazon is main competitor on your listings, enabling this setting allows you to compete against Amazon differently than all other sellers.




Competition Scenarios

These settings allow you to specify how to reprice in situations where your pricing rules would not apply. 

When there is no competition:

Choose how to reprice when there are no competing offers on a listing. This means that we have not selected a competitor based on your strategy settings or there is no other seller listed for your item at this time. Your options are as follows:

      • Do Not Reprice: Your price will not be revised until the competition is recognized. 
      • Use Min Price: Your min price will be used until the competition is recognized.
      • Use Max Price: Your max price will be used until competition is recognized.

 

When competition is below your min price:

Choose how to reprice when your competition's price is below the minimum price you've set. Your options are as follows:

      • Do Not Reprice: Your price will not be revised until your competitor's price goes above your min. 
      • Use Min Price: Your min price will be used until your competitor's price goes above your min. 
      • Use Max Price: Your max price will be used until your competitor's price goes above your min.
      • Ignore Competition: When your direct competitor is below your min price, you have the option to ignore this seller and be repriced against the next eligible seller based on your existing strategy settings.

 

When the competition matches your min price:

Choose how to reprice when your competition's price matches your min price. Your options are as follows:

      • Do Not Reprice: Your price will not be revised until your competition's price no longer matches your min price. 
      • Use Min Price: Your min price will be used until your competition's price no longer matches your min price. 
      • Use Max Price: Your max price will be used until your competition's price no longer matches your min price.
      • Ignore Competition: When your direct competitor matches your min price, you have the option to ignore this seller and be repriced against the next eligible seller based on your existing strategy settings.

 

When your own price matches your min price (Advanced Setting): 

Choose how to reprice once you have reached your min price. It is important to note that if any of the above settings have been adjusted to "Use Min Price" this setting will be triggered and your price will be adjusted accordingly. Your options are as follows:

      • Use Min Price: Choose to remain at your min price.
      • Use Max Price: Go to your max price to "restart" repricing. Choosing this setting will mean that you will never actually hit your min price.


Don't Lower My Price   (Amazon Only Setting)

This setting gives you the option to choose whether or not you would like your price to continue to be lowered once your offer wins the Buy Box.

The Don't Lower my Price option overrides any settings that call for your min price to be used once you display Buy Box ownership in your account. The "Use Max Price" setting will continue to be followed.

This option is ALWAYS used when Get the Buy Box is enabled. 




Seller Rating

This setting allows you to specify the minimum seller rating that you want to compete against. Any sellers below the rating specified will be excluded from competition. 




Exclude/Include Sellers by Name   (Advanced Setting)

This setting allows you to exclude specific competitors or include competitors whom you only want to compete against. This feature is beneficial for sellers who want to avoid competing with a specific seller who may try to drive your price down intentionally. 

To create your list:

    1. Select the type of list you are creating, ("Exclude" or "Include").
    2. Select "+ New List."
    3. Give your list a name you can easily identify.
    4. Enter the sellers name exactly as it appears on the offer page, then click add.

Once your list is complete, click save. To remove a seller, simply select their name from the list and click on the trash can icon.

 

Keep in mind, if your seller list is created to "include" sellers, Appeagle will ONLY look for those specific sellers as competition. If the seller names in your list are not on the offer page, you will show "no competition" in Appeagle. This is something to keep in mind when adjusting your no competition strategy setting. 


Click here to see all Exclusion Settings offered.