Compete with Lowest Price

Selecting "Match/Beat Lowest Competitor" within the pre-configured strategies allows you to compete against the lowest-priced seller on the listing. Specific rules are provided within this strategy, you have the option to adjust them as you see it. This straight-forward strategy is highly effective for increasing sales and achieving Buy Boxes. 

Your Pre-Configured Settings Include:


Pricing Rules

Setting your General pricing rule allows you to specify the percentage or amount that you want us to Beat your current competition by.The can be used for any competition type and can be set by dollar amount or percentage:

    • Price Below: Puts your price lower than your competition. 
    • Price Above: Puts your price higher than your competition. 
    • Match Price: Matches your price with your competition.

 

FBA Pricing Rule

This setting allows you to set a separate pricing value specifically for FBA competition, which can be set in a percentage or dollar amount. If you decide to use this rule, the General pricing will be used for your MFN competition only.


Choose How to Reprice

When there is no competition:

Choose how to reprice when there are no competing offers on a listing. This means that we have not selected a competitor based on your strategy settings or there is no other seller listed for your item at this time. Your options are as follows:

      • Do Not Reprice: Your price will not be revised until the competition is recognized. 
      • Use Min Price: Your min price will be used until the competition is recognized.
      • Use Max Price: Your max price will be used until competition is recognized.

 

When competition is below your min price:

Choose how to reprice when your competition's price is below the minimum price you've set. Your options are as follows:

      • Do Not Reprice: Your price will not be revised until your competitor's price goes above your min. 
      • Use Min Price: Your min price will be used until your competitor's price goes above your min. 
      • Use Max price: Your max price will be used until your competitor's price goes above your min.
      • Ignore Competition: When your direct competitor is below your min price, you have the option to ignore this seller and be repriced against the next eligible seller based on your existing strategy settings.

 

When the competition matches your min price:

Choose how to reprice when your competition's price matches your min price. Your options are as follows:

      • Do Not Reprice: Your price will not be revised until your competition's price no longer matches your min price. 
      • Use Min Price: Your min price will be used until your competition's price no longer matches your min price. 
      • Use Max Price: Your max price will be used until your competition's price no longer matches your min price.
      • Ignore Competition: When your direct competitor matches your min price, you have the option to ignore this seller and be repriced against the next eligible seller based on your existing strategy settings.

Exclude Amazon as a Seller  (Advanced setting)

This setting allows you to exclude Amazon from your competition completely. This setting is useful for sellers you prefer not to compete with Amazon, as you usually need to beat them by a higher percentage in order to get the buy box. For additional information on Amazon's Subscription API limitation please click here.

For access to advanced and/or more customizable features, check out our Premium or Enterprise plans.