Buy Box Strategies

We know just how important Buy Box ownership is when it comes to selling on Amazon. A common misconception is that sellers must sacrifice profit for visibility, when in actuality, there are many metrics involved when Amazon determines who they would like to offer ownership to. We offer two direct strategies to compete for the Buy Box based on how aggressive you would like to be, not just by lowering you to your Min price each time.

Regardless of the amount of price revisions we send for items attached to this strategy, we will never set you below your Min price.



Get the Buy Box (Proactive)

You compete solely against the current Buy Box owner. We reprice you in small increments until you get the Buy Box. Once you do, we either keep you at that price or raise your price if your direct competitor falls off the listing or raises their price. If you lose ownership due to this change, we will quickly reprice you until you win it back.

The concept of lowering you in small increments from your starting point allows you to be in the Buy Box at the highest price possible. We will never lower your price once you’ve won the Buy Box.




Competition Type "Buy Box" (Reactive)

You compete solely against the current Buy Box owner as per your repricing rule. You can tell Appeagle how you would like to be repriced against the Buy Box based on fulfilment type (FBA/MFN/Amazon). This means you can be repriced above or below a certain amount by % of fixed amount or simply match the Buy Box price. Once you win the Buy Box, we either keep you at this price or raise your price if there's room to do so.

When using a reactive strategy, your price may not update every repricing cycle. This can be a result of your direct competitor not changing their price.

Note: All exclusion settings are ignored when setting your competition type to "Buy Box" or "FBA then Buy Box" (when there are no FBA offers).



Important: The above strategies are available on our Premium and Enterprise Plans. If you are on a Basic plan or you decide that these strategies are not for you, this does not mean that you will not win Buy Boxes or lose sales. We offer many different types of strategies that you can cater to your business needs.