Which Strategy Should I Use?

Strategies determine exactly how your listings will be repriced on the marketplace. You can choose to create a custom strategy which gives you access to all the settings we offer or get started fast with one of our pre-configured or algorithmic strategies. We will never go below or above your min/max price set parameters. Below is an overview of our strategy types.

  • Get the Buy Box (Algorithmic): An Amazon specific strategy that will target the Buy Box and compare your offer and seller metrics against the offer currently in the Buy Box and determine an initial price that it anticipates will land your offer in the Buy Box by. Your price will be lowered incrementally in regular intervals until your offer wins the Buy Box.
  • Compete against the Lowest PriceAppeagle will pull in the lowest priced offer on the page as your direct competitor. Set your own pricing rules of how you would like to be repriced against other MFN and FBA sellers.
  • Custom Strategy: Start from scratch and build your own strategy. Define your competition based on a seller's Fulfillment Network (ie: FBA/Fulfilled By Amazon or MFN/Merchant Fulfilled Network), Feedback Rating, Seller Rating Count, Featured Seller Status, or even compete directly against the Buy Box. Learn more about our exclusions settings in our custom strategy here.

You have the ability to duplicate or create multiple strategies, and you're able to assign any strategy to as many or as few of your listings as you'd like. Need help setting up a strategy? Reach out to us at Success@appeagle.com